Commercial
Broadcasting Service, All India Radio, Thiruvananthapuram was commissioned on 1.5.1975
on an 1 KW AM transmitter. Though the
reach of the station was confined to the Thiruvananthapuram city at that time,
it became immensely popular because it was an entertainment channel offering
very good music programmes. Programmes from Vividh Bharati, Mumbai were also
being relayed.
Commercials
were introduced in all the stations of All India Radio in 1985, and from then
onwards, CBS, AIR, Thiruvananthapuram has been in charge of canvassing and
broadcasting commercial advertisements over all the stations located in
Kerala. The thrust of CBS from then on
has been to market airtime and thus earn commercial revenue for All India
Radio.
On 15.8.1999 the new 2 x 5 KW FM transmitter was
commissioned for CBS, AIR, Thiruvananthapuram and this brought about a vast
change in the listnership of programmes. With the commissioning of the new 2 x
5 KW FM transmitter, the programmes of CBS, AIR, Thiruvananthapuram have
acquired tremendous popularity because of its crystal-clear reception. The expansion
in the area of coverage coupled with the quality of reception has resulted in
an immense growth as far as the number of listeners are concerned. With the growth in popularity and area of
coverage, the transmission hours were
also increased. Now, the
transmission which starts at 5.55 AM extends up to 11.00 PM without any
break. The broadcast of Malayalam
programmes have been increased by two hours daily and this has been appreciated
by the public very well and the listeners response now is tremendous.
Very popular programmes like Phone-in film songs requests,
Old film songs and Listeners requests are well received both by the listeners
and advertisers. Film Sound Tracks and
Film Songs presented by well-known Film personalities have attracted the
listeners very much. Due to the
betterment of the technical qualities, the programmes relayed from Vividh Bharathi, Mumbai have become technically
very clear and this also was a blessing to the listeners. Even though Kerala has a number of very
strong private TV channels, the
popularity of the music programmes on Radio has been going up day by day. With the starting of the FM transmission, the
number of users of car radios has shown a steep increase. The introduction
of public utility announcements like train timings, traffic diversions,
disruption in water supply etc have
become beneficial to the listeners.
The programmes of CBS, AIR, Thiruvananthapuram are received
by the listeners owning FM radio sets in the entire Thiruvananthapuram district
and major parts of Kollam and Pathanamthitta districts. The programmes are received also in parts of
Alappuzha and Kottayam districts.
Kanyakumari district, which is in Tamil Nadu also is able to receive
these programmes.
The area covered is around 3660 sq.kms and the population,
which is able to receive the programmes, is 4526766.
No comments:
Post a Comment